OUR MISSION
AFC's mission is to provide:
DELICIOUS FOODMade to satisfy
AFFORDABLE PRICEMade for everyone
GLADNESS IN EVERY MEALServed from joyful heartsOUR HISTORY
AFC's progress and milestones throughout the years
2010 Humble Beginnings
AFC began its journey as a small food stall in Libungan, Cotabato. With a simple vision and a passion for serving delicious and affordable fried chicken, the team focused on developing and perfecting the recipe that would eventually become the foundation of the AFC brand.
2010 Humble Beginnings
AFC began its journey as a small food stall in Libungan, Cotabato. With a simple vision and a passion for serving delicious and affordable fried chicken, the team focused on developing and perfecting the recipe that would eventually become the foundation of the AFC brand.
2013 The first AFC Home
AFC reached an important milestone with the opening of its Quezon Avenue branch in Midsayap, North Cotabato. This became the first AFC Home and quickly grew into one of the brand's most popular branches, establishing a stronger presence in the community and laying the groundwork for future expansion.
2013 The first AFC Home
AFC reached an important milestone with the opening of its Quezon Avenue branch in Midsayap, North Cotabato. This became the first AFC Home and quickly grew into one of the brand's most popular branches, establishing a stronger presence in the community and laying the groundwork for future expansion.
2016 Expanding Our Roots
With the growing popularity of AFC, plans for expansion began to take shape. New branches were established in Midsayap, including AFC Market, allowing more customers to experience the brand while strengthening AFC's presence in its home community.
2016 Expanding Our Roots
With the growing popularity of AFC, plans for expansion began to take shape. New branches were established in Midsayap, including AFC Market, allowing more customers to experience the brand while strengthening AFC's presence in its home community.
2020 The Start of Franchising
AFC entered a new chapter by expanding through franchising, opening its first franchised branch in Cotabato City. This milestone marked the beginning of AFC's journey toward becoming a franchise-driven brand and opened opportunities for business partners to grow alongside AFC.
2020 The Start of Franchising
AFC entered a new chapter by expanding through franchising, opening its first franchised branch in Cotabato City. This milestone marked the beginning of AFC's journey toward becoming a franchise-driven brand and opened opportunities for business partners to grow alongside AFC.
2026 Growing Beyond Boundaries
AFC continues to expand its franchise network across selected areas in Mindanao, reaching more communities and customers. Alongside its growing number of branches, AFC remains committed to team development, product innovation, leadership, and process improvement—building a stronger and more modern franchise system for the years ahead.
2026 Growing Beyond Boundaries
AFC continues to expand its franchise network across selected areas in Mindanao, reaching more communities and customers. Alongside its growing number of branches, AFC remains committed to team development, product innovation, leadership, and process improvement—building a stronger and more modern franchise system for the years ahead.
OUR VISION
AFC will soon be available to Visayas and Luzon
Arthur’s Fried Chicken aims to lead Mindanao by 2030, expand to Visayas by 2032, and grow across the Philippines—creating jobs, developing leaders, and building a better future for Filipino families.
With rapid growth on the horizon, we invite you to join us on this exciting path to success.